The Culinary Pioneer was a monthly guide designed to engage with overwhelmed shoppers, published and distributed in print and digital form. My participation included curating content, writing copy, procuring product, directing photoshoots, creating and sometimes cooking recipes, writing with food, sketching ideas, designing layout, and beyond!
New Home Construction
Each one of these print ads represent the first piece of a fully built-out campaign. Each client presented a unique challenge and as creative director at Group Two (THE ad agency for home builders), my role was to work directly with account management and the client on strategy— then write copy, design the first piece of the campaign, and lead and collaborate with the creative team to build out the rest of the campaign — html5 banner ads, html emails, landing pages, social media ads, print ads, signage, direct mail pieces, and more!
Photo Art Direction
Concepting photoshoots for Di Bruno Bros. that sometimes involved working with a food stylist to make cheese trees, running to the corner store to get wings to showcase a delicious hot sauce, shaping popcorn into a crescent moon, or picking petals off of purple flowers to sprinkle over Italian pastries.
Full page ad design for Philadelphia magazine hosted events.
Photo art direction, design, and copywriting for Di Bruno Bros. 2015 Holiday Catalog.
Event design for Di Bruno Bros. Truffle Mania—a week long celebration of all things truffle. Included; branding, signage, collateral, emails, web banners, and pins.
Design for Applegate Farms truck and trading cards + napkins distributed at the Sweetlife Festival.
Design for various Di Bruno Bros. private label products.
Campbells Packaging Ideation
Branding and design for an internal ideation and brainstorming session for Campbell's Soup Company.
Personal illustrations. - A fun robot floating away - Cicadas in Philly situations - They Might Be Giants lyrics for nursery - She & Him lyrics - Two Toothbrushes, inspired by a poem written by David VanArsdale - A recipe poster inspired by my love of eating shrimp, easy recipes, and action movies starring Nicholas Cage - A fake book cover for a book about a rooster who is a sea captain
Logos & Icons
Icon design for Philly neighborhoods and logo design for various clients.
Philly neighborhood icons for sale in various forms here!
Can design and illustration for Campbell's kid soups. Curated jokes, riddles, and would you rathers for maximum entertainment.
#001 of the #dailyux challenge was to make a Sign Up page. This one is for the Night's Watch. Swear the Oath by "agreeing to the terms and conditions" and take the black. Make haste, the realm needs you!
Sell sheet design for freelance client Ellis Coffee.
HOW TO WRITE w/ Professor Matt is an animated web series that teaches the basics of narrative writing. I created the animation for the intro theme song that plays before every episode.