The objective of the Parade of Homes marketing campaign and rebrand was to attract builders to register their homes for the fall Parade and drive buyer engagement to visit the parade homes both online and in person. The campaign aimed to increase foot traffic, virtual views, buyer awareness, and ultimately facilitate home sales.
Two comprehensive marketing campaigns were created, targeting both builders and home shoppers. The campaigns included a strategic mix of banner ads, social ads, an email campaign, BDX site skin integration, and a print ad. 
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